Following the successful changes to the Times’ website and the charging for online content this summer, News International are spreading their wings further, with the announcement that the News of the World will go down a similar route from the beginning of October.
Some sensationalist exclusives in recent years have rocketed up the popularity of the News of the World, as it is now the biggest-selling Sunday newspaper in the UK. Its trend follows off the Sun, which is the biggest-selling daily newspaper in Britain. To continue accessing the website, readers will be charged £1 a day, or can sign up to a four-week subscription for £1.99. To go along with the new charge in income, the NOTW website will get a complete new look, with the aim on providing the stories quicker as they matter to the general public.
The editor of the News of the World, Colin Myler has backed the idea, calling it a “significant change in the newspaper’s history, for the right reason.”
"The paid site makes the most of our heritage, presenting our unique content with a real focus on exclusive video and pictures,"
The News of the World has broken the stories of the John Higgins alleged snooker match-fixing, the shamed Pakistan cricket players caught also under a match-fixing storm during their recent test series in England, and the shaming of England striker Wayne Rooney’s private activities. It becomes the third partner in the News International Corporation to go into a subscription-based format, following The Times and Sunday Times announcement back in March. You must feel that The Sun will go a similar route rather soon, as could Sky News award-winning website. I’m not a fan of paying to view news content, but if it’s a working profitable gain for the global corporation, then they are always going to continue with the successful experiment. Let’s see what developments will happen in the coming months involving News International’s dealings, because it could be very interesting.
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