PONTIN'S, one of the most established holiday companies across the UK, faces a bleak outlook after the administrators were appointed last Friday.
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| TROUBLE: Tough times for Pontin's |
The news will come as a shock to many, especially as only two years ago, 2,000 new jobs were announced by the holiday firm across its five holiday-owned parks. Around 850 staff members are currently employed by the company and it is believed that none of these staff have been made redundant as yet. Pontin's owns five holiday parks in the UK, varying from Prestayn Sands in Wales to Brean Sands in Somerset.
KPMG have been the administrator that has appointed for the company, which has been a seaside tradition with many holidaymakers since World War II. Three joint administrators have been appointed and they admit that all guest reservations that have already made shouldn’t been affected by this move.
An administrator partner for KPMG told Sky of the move into administration and is still confident of positive future; "Pontin's is an iconic British brand which forms the backdrop to thousands of treasured family holiday memories," "It has unfortunately struggled in the current economic environment but, with some support from new management, we are optimistic that it will be part of thousands of family memories in the years to come."
The administrators may be positive of a recovery, but I fear for Pontin's, it certainly faces a very difficult short-term lookout.
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