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Hello, this is Siwri88, better known to some as Simon. Currently work as a picture researcher and product editor with a leading publishing company that works with trading cards and sticker albums on a variety of licenses in sport and entertainment. Freelance Journalist and writing a book in my spare time. Achieved a 2:1 studying BA Hons Journalism at the University of Northampton (2009-2012). Enjoy reading!

Saturday 3 July 2010

Apple Admits Faults With The New I-Phone - Is It A Costly Error?



Yesterday, software giant Apple – home to such hi-tech computer programmes such as Final Cut Pro and Garage Band admitted that there was a problem with the latest version of its iPhone.    

The iPhone, which is the 4th version of its product, has a major technical bug, which means it incorrectly display how much signal strength it receives.  On its website, Apple apologised to customers with this following statement:

“We were stunned to find that the formula we use to calculate how many bars of single strength to display is totally wrong.”  “Our formula, in many instances, mistakenly displays two more bars than it should for a given signal strength.”

Although this may explain the problem, it isn’t the most convincing apology I have ever heard, and it could well be a costly error for Apple, especially with competition rivals such as Nokia and Google already taking the opportunity to rub salt into their wounds, by giving demonstrations in shops how to hold a phone!  Apple has confirmed that they are working on a software fix, and it will be available in “a few weeks.”  However, despite the update, which will use a new formula for calculating signal strength, many customers are angered by this flaw, and will be frustrated by the amount of time this may take for the problem to be fixed.  Earlier iPhones apparently have similar problems, and those owners will also have access to a software update.

Complaints have been widespread as expected, and Apple is now under increasing pressure.  By the time the error may have been fixed, many may have ditched Apple for a phone, that they might be able to trust more.  It isn’t the first time Apple has had issues with software, with I-Tunes 8 having suffered several problems when updating this software back in the summer of 2008.  Many laptops and computers went down with viruses and technical bugs following this issue.  Despite having sold 1.7million iPhone IV in the first three days it has been in stores, they could be facing more problems that they initially expected.  This could well turn out to be a very costly error. 

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