Goldtrail Collapses, Increasing The Travel Industry's Bleak Year

The doom and gloom for the travel industry in 2010 increased at the weekend, with the collapse of British tour operator, Goldtrail.

Goldtrail, based in south-west London went into administration on Friday afternoon, leaving 16,000 customers overseas and stuck in their efforts to return home.  The company specialised in low-cost flights to Turkey and Greece.  The CAA (Civil Aviation Authority) has confirmed that there would be no more flights going out underneath the organisation and that it was doing what it could to get stranded passengers home to the UK. 

The collapse of the company, established just before the end of the 20^th century is a mid-sized operator that didn’t specialise with any particular airline, unlike many of their rivals such as Ryanair and Easyjet.  Goldtrail instead earned their money by booking seats on charter airlines like Saga and Viking Airways.  The summer plans of approximately 50,000 holidaymakers now look to be in ruins. 

The CAA is doing what they can to cope with the situation, and has said that flights home from Turkey shouldn’t be affected.  However, those in Greece should be warned that changes are likely to occur and to double-check with local representatives at airports of the future plans.

Despite knowing of their troubles, many customers travelling with Goldtrail were only told of the company’s flight late on Friday night.  Mark McLay arrived at Glasgow airport on Friday night at 8.45pm, for a flight to Turkey with his girlfriend.  However, he was not told of the company’s demise until the early hours of Saturday, long after they had already checked in.  He told the BBC News Website of his frustration:

“At 1am, we were called together and told over the Tannoy that Goldtrail had gone into administration, that we would not be flying and we would be escorted out of the building.”  “One woman was crying and it was bad for the families, although everyone took it as well as could be expected.”

For several months, there has been intense speculation that Goldtrail was on verge of extinction.  The CAA has predicted that smaller tour operators, who don’t have the funds to attract customers, advertising exposure and package deals may find it incredibly hard to survive.  Last year, the company appeared in a BBC Watchdog consumer affairs programme and feedback of late has not been very encouraging.  One comment on a travel website described the experience of travelling with Goldtrail to Turkey as a “holiday from hell!”

Although their demise has been widely reported, I feel sorry for those whose plans have been affected, and it is just another painstaking blow for an industry, which has had a horrific 2010, dealing with adverse weather conditions, the volcanic ash shutdown in Iceland over Easter and pointless strikes from British Airways cabin crew. 

Goldtrail customers can call the CAA on 0203 4410846 for more information.