SOMETIMES, the adverts are the most annoying part of a commercial TV show, especially during a tense gameshow or dramatic soap episode. Normally, these three minute interludes are the perfect excuse to use the toilet, put the kettle on, text someone important on your phone and so on. However, sometimes adverts, despite being at times, completely pointless, can have you in stitches or even leave you feeling emotional. Here are my favourite 20 adverts of 2011;
20 Virgin Atlantic – Star Role
Virgin Atlantic's advert isn't quite as good as BA, but they needed to try something if they want to keep getting customers interested in their flights. This is called 'living the high life.' It works for me!
19 BMW – 6 Series
This advert is really uplifting and uptempo, promoting the 6 Series model from BMW, with catchy music and dynamic water fountains, alongside the stylish machinery. It does what the advert says, promotes the joy of driving.
18 Lynx – Perspiration
As men, we all want to have fun and get the most attractive girl possible and when it gets in the way, it really does get in the way. Like Suremen Xtra Cool, I'm not entirely sure about how or if it would work, but I guess I've never been in that position before.
17 Santander – Lego Car
Jenson Button and Lewis Hamilton help their dedicated workers build a lego version of a Formula One McLaren in this advert. Ignore the announcer's promotion of its banking deals, appreciate the art in 60 seconds.
16 Suremen Xtra Cool – Ice Skater
I'm not 100 per cent convinced by the product, but it is a catchy way to promote it, by having an individual go through a day on his ice skates. It certainly would go with the current type of weather we are experiencing in the UK!
15 Direct Line – Free Cake!
Comedians Chris Addison and Alexander Armstrong's first entry is where a pitch needs reworking for Direct Line's car insurance. So, what better to do that than by promoting free cake to your customers, even if the salesman doesn't know anything about this incentive!
14 Boots - Soltan
When I first saw this, it had me in stitches and I certainly don't want to look like this in future! That is all!
13 Fiat – Fernando Alonso
Ferrari driver Fernando Alonso has a busy and very social lifestyle, as indicated in this commercial. Someone doesn't know how to take it easy, but then again, life would be boring if it was too easy.
12 Halfords – Crocodile
Easter's promotion at Halfords was to release a crocodile into a family home and force them into the car and off to take advantage of their 'stunning' deals. Let's be honest, it's not everyday that you get a crocodile in your home!
11 Skoda – Made of Sterner Stuff
Skoda's famous cake car advert is replaced by a meaner version in 2011 of how to put a car together! Obviously, the makers didn't want the company to have a soft feel to this advert and it had to be made of sterner stuff. It's not a favourite of mine, but even still, would draw the attention of the normal individual.
10 Cravendale – Cats!
To many of us, cats are seen as lovely pets to have, even if they can do their business in the most inappropriate places! This commercial sees the cat show their frustration at not getting the milk they crave for. As the narrator says; 'Jog on Kittens!'
9 Specsavers – Space Shuttle
'Should have gone to Specsavers!' Well, Luton Airport will never get a Space Shuttle land on their airport runway anymore. Maybe these astronauts don't realise that having vision is an important part of our lives.
8 British Airways – To Fly, To Serve!
British Airways have had mixed fortunes in recent years, but have a distinguished history, which is reminded in this advert through the ages. It provides us with a memory of flying with privilege with the world's favourite airline.
7 Vauxhall – Supporting a Nation
British manufacturer Vauxhall began sponsoring Home Nations football in February and promoted their commitment to the England team, with this advert which has the nation lining up everywhere, with pride and tradition. Features England players, both old and new and ends in Wembley Stadium. Throw in Noel Gallagher's new song with his new band, and it makes it a memorable advert.
6 Argos – Christmas 2011 (Aliens)
Panic buying is at the top of many people's stresses around this time of year. It could be so much easier if you reserved and collected your xmas shopping, especially when Argos and the aliens come into the equation. Apparently, it's just as popular as Justin Bieber, but I'm not surprised by this!
5 Direct Line – Hoax!
Comedians Alexander Armstrong and Chris Addison make the list for a second time, with this advert in the mini Direct Line series. This time, the customer produces a publicity stunt which goes horribly wrong and to the salesman's annoyance, brings the police in! Until now, car insurance adverts were boring, so thank you Direct Line for bringing these two funnybones together!
4 Muller Yoghurt – Wonderful Stuff
When I first saw this advert, I wasn't gripped by it, but it is actually catchy and I don't even like yoghurt! As we all know, Muller is clearly made of Wonderful Stuff.
3 Pepsi Max – Business Meeting
Pepsi Max have a history of producing commercials that are totally ridiculous. However, these made me laugh. 'What the heck is that parrot doing here?' Let's be honest, drinking Pepsi Max and watching the racing is a million times better than a tedious Friday afternoon business meeting.
2 Carling – Refreshed
A long day at work, yep we all know the feeling! So, what's the best feeling to become totally refreshed, well it's simple. Has to be over a pint of Carling according to the makers. It's not a bad vision, I must admit.
1 John Lewis – Christmas 2011
This is my advert of the year and such a touching and memorable commerical too. It is one of the best ever Christmas adverts I've ever seen. A young child is waiting for the big day to arrive, but it isn't to receive gifts, but to give one to his parents. His anguish in the slow countdown is clear to see and it reminds us that Christmas is totally more than receiving presents. A masterpiece of an advert if there ever was one.
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