Chiles and Bleakley's partnership goes sour

By Jason Wright (Entertainment Expert)

IT SEEMED like a match made in heaven.  When Adrian Chiles and Christine Bleakley left BBC’s The One Show in a massive media frenzy last year to front Daybreak, ITV’s breakfast replacement for the ailing GMTV, it looked like ITV could finally take a hold to the growing popularity of BBC’s Breakfast programme.  They were wrong.  Now, 15 months into the mockery of a project, Chiles and Bleakley have paid for their gamble, with their jobs.

     So where did it all go wrong for Daybreak?  Firstly, the chemistry that was strongly built on The One Show could never be captivated at the time of first thing in the morning.  Many experts commented that Bleakley was “too light-headed” and Chiles “too grumpy” for breakfast television.  Secondly, the way the programme has been run is seen as a total laughingstock.  At times, it looks like as if the production team hardly pay attention to the news stories, often usually focusing on the main entertainment topics and showcasing weird and sometimes stupid talents.  Do people care about seeing what bubble art or speed stacking is like just before going to work?

DEPARTED: Daybreak will no longer feature Adrian or Christine

     Not surprisingly, ratings have rapidly gone down since the show’s launch last September and last week, reached a new low of just 350,000 viewers, compared to a peak of 1.5 million who watch BBC Breakfast.  Chiles is unimpressed with the decision taken, quoted as saying; “We were assured we could go with our dignity intact.  That’s obviously not happened.  We were enjoying the show and we thought things were going well.  We didn’t want to go.”

     Now attention turns to who will take over, with production of the programme being transferred entirely to ITV Studios.  The main favourites are likely to be sports reporter Dan Lobb and showbiz correspondent Kate Garraway, being promoted to full-time presenters.  They have currently been serving as a relief presenting team to Chiles and Bleakley.  Other big names being mentioned including Natasha Kaplinsky, who has recently joined ITV News from Channel 5, Keir Simmons, who currently serves as a reporter on ITV News and Sian Williams, who is due to leave BBC Breakfast next year ahead of the programme’s relocation to the new MediaCityUK studios in Salford.  However, Eamonn Holmes has rejected the chance to rejoin the ITV breakfast franchise, by signing a new three-year deal to front Sunrise on Sky News.

    As with Chiles and Bleakley, they will now move onto concentrating on their main ITV commitments.  As well as being promised new projects, Chiles will remain the broadcaster main anchor for Champions League, FA Cup and next year’s UEFA European Championships football coverage as well as staying on as frontman of That Sunday Night Show.  Bleakley will stay on to host selected entertainment specials, as well as taking over as co-host to Phillip Schofield on the upcoming new series of Dancing On Ice, following Holly Willoughby’s decision to co-host the UK version of the popular US talent contest, The Voice on BBC.

     The pair will certainly have nothing to worry about for the future for now but surely, a failure of a show like this will decrease their already declining popularities with viewers even further.