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Hello, this is Siwri88, better known to some as Simon. Currently work as a picture researcher and product editor with a leading publishing company that works with trading cards and sticker albums on a variety of licenses in sport and entertainment. Freelance Journalist and writing a book in my spare time. Achieved a 2:1 studying BA Hons Journalism at the University of Northampton (2009-2012). Enjoy reading!

Tuesday, 31 August 2010

Fallen Car Giant Recalls More Models Over Engine Concerns



Despite a recent upturn in fortunes, Japanese fallen car giant Toyota is facing more pressing concerns from customers in the United States, after over 1 million Toyota Corolla models were recalled, amid fears of engine issues.

Although this latest recall is not thought to affect those, who own the Corolla from the UK, it will drive fear into many Toyota drivers, following the plague of issues they suffered in February this year, which battered their reputation significantly.  Reports in the US suggest that there have been at least three accidents with the Corolla, due to the engine fault detected.  However, these have not been confirmed by the under-pressure Japanese company.

The models affected are thought to have built before 2008.  The latest batch of recalls take Toyota above the 11 million mark for this year, which is absolutely staggering figure for a company that previously was well trusted for its safety and security of its established model.  The recalls have been previously prompted through braking fluid issues and sticky accelerators that were leading to shocking stories of accidents and more tragically, deaths.  Some will argue that the quick recall could be seen as the company pressing into immediate action, but others will say that they shouldn’t be in the sorry mess that they have been engulfed with in 2010, so there is little sympathy towards Toyota’s plight.

Models made in Canada have also been recalled for safety issues, though it is widely believed that these models have been recalled on a precautionary basis.  Toyota has said that the engine fault can cause the engine to stop whilst the car was being driven, or for it to not fire-up properly on start-up.  For the earlier problems this year, Toyota was fined £10.6million pounds and despite a record increase in profits worldwide in the spring, these issues don’t seem to be going away.  Toyota are going to have to produce a lot of convincing with people to ensure their cars won’t cause any issues, and that is certainly not going to be an easy job.

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