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Hello, this is Siwri88, better known to some as Simon. Currently work as a picture researcher and product editor with a leading publishing company that works with trading cards and sticker albums on a variety of licenses in sport and entertainment. Freelance Journalist and writing a book in my spare time. Achieved a 2:1 studying BA Hons Journalism at the University of Northampton (2009-2012). Enjoy reading!

Friday, 22 April 2011

3D - How useful is it currently?

By Jason Wright (Entertainment Expert)


IN RECENT years, 3D has been more widespread than before.  It is a clear case that this is the future of television and film but the question is how useful is it really and is it the right time now to have it in place.
     The 3D transition began in early 2009 when cinemas began to screen movies, mostly animation or with CGI technology, in the digital picture.  As with the original form of the dimension, audiences need to wear a pair of glasses to watch the presentation or risk being fazed by a blurry screen.  Although this technology has driven more people into cinemas than before, the 3D effect has yet to be seen properly with only the mega 2009 adventure Avatar being successful in digital 3D.  Despite this, cinema advertisers are still putting in their faith by beginning to pay more for transferring their advertisements into the 3D picture.
     As for 3D television, this began by the launches of 3DTV sets last summer.  At first, this could only be used for Blu-ray discs with a 3D disc copy but in October, BSkyB jumped on the 3D bandwagon by launching Sky 3D.  The service is commonly used to simulcast sports events and movies in the format.  However, this effect only works in dark light, making the service seem pointless and confusing most times.
DODGY: It hasn't been a great start for the Nintendo 3DS
     Gaming has recently begun moving into 3D.  Nintendo launched the first console in 3D, the 3DS, based on their popular DS handheld.  It claims to portray 3D images without the need for glasses but this just doesn’t seem to work half the time.  Several people have called for refunds as it makes them feel unwell.  It won’t be too long however, until the next generation of consoles are released utilizing 3D technology.
     The answer to whether 3D is useful today in technology can’t be a straightforward answer.  However, it depends whether it is capable with the technology in hand.  Maybe we have to give 3D a year or two more at least before we can see whether this is the future of technology.

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